Giving New Yorkers a shot of culture… along with their daily cup of Joe. 

September 29 is International Coffee Day. Who knew? Another event that’s all too easy to miss when most New Yorkers are living life at a pace that makes it difficult to take in all the great things going on around us.

So as proud residents of a city that basically runs on the stuff, we feel it’s our duty to celebrate its great coffee and great culture.

Which is why we created Culture Shots. We’ve distilled 28* of our favorite NYC cultural highlights and hotspots into verbal shots that we’re printing on espresso cups, coffee sleeves and napkins for the week of September 29th. You can find them at our favorite Soho cafés listed on our Locations page.

*That’s one for every second it takes to pull the perfect espresso.


About The Partners

With studios in New York, London and Singapore, The Partners delivers brand strategy, innovation and design ideas for clients who value outstanding creativity. In New York these include Coca Cola, Equinox, Colgate-Palmolive and Carnegie Hall. 
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